I know it’s the holidays, and the need, want, or will to post just isn’t there. You’ve got other things on your mind, and I get it—I really do.
But DO NOT STOP the momentum you already have going (on whichever platform) just because it’s the holiday season. Don’t use the holidays as an excuse to let your visibility fade.
Here’s why:
→ Consistency is king. Social media algorithms thrive on regular activity. When you go silent, your audience—and the algorithm—may take longer to notice when you're back.
→ People are still scrolling. Your audience may have extra downtime and is more likely to consume content while relaxing. (Hint: they're avoiding their families by doom-scrolling.)
→ Now is your chance to stand out. Many people take a break, so the content pool is smaller. This means your posts have a better chance of grabbing attention.
This is where planning your content comes in. Use that handy-dandy scheduling tool here on LinkedIn (the clock next to the post blue button) to batch and schedule your posts in advance. That way, you stay visible while enjoying the holidays without stressing over what to post.
✨ Bonus Tips:
-- Repurpose your top-performing content from earlier this year. A little hashtag#throwback magic works wonders.
Remember, your personal brand doesn’t take vacations—it keeps working for you. So, schedule, stay consistent, and keep building momentum, even while you’re sipping cocoa or ringing in the new year.
What’s your plan to stay active on social media over the holidays?
Deuces,
Mo