EDDIE GONZALEZ 🌵🌞 recently posed a fair question on TikTok about why social media managers don’t have better social media for themselves. (Please note: he was being solicited by a person who didn’t have a track record and barely had a social presence.) It was a legitimate question.

But, I can honestly say that after creating content all day for my clients, the last thing on my mind is creating content for myself or my brand.

Don’t get me wrong, I LOVE what I do, but let’s talk about the not-so-glamorous side of content creation. It’s not all “making it look pretty.”

Here’s what the job really looks like:

– Brainstorming fresh ideas when inspiration is nowhere to be found
– Juggling client expectations with creative integrity
– Tweaking revisions because the logo wasn’t “big enough”
– And let’s not forget, staying relevant while algorithms change every other Tuesday

It’s not just “what font should we use?” It’s:

– Will this caption resonate with their audience?
– Is this content aligned with their brand?
– Will this post actually drive results?

Hint: The answer isn’t always a Canva template and a viral TikTok. (Lord, how I wish it were sometimes, though…)

The pressure to deliver perfect content on tight deadlines while managing multiple clients is real. And while I wouldn’t trade this for the world, let’s acknowledge what it takes:

– A thick skin for feedback
– A boundless well of creativity
– And a willingness to get things done—even when you’re running on fumes

So here’s to my fellow creators:
You’re doing more than “making it look pretty.” You’re translating stories into visuals, building brands, and creating top-of-mind awareness. Don’t forget to give yourself the credit (and the break) you deserve.

What’s been your biggest challenge in content creation lately?

Deuces,
Mo