Until I do. Like right now.
If you’re in commercial real estate, one of the BEST things you could be doing right now is educating yourself on the policies of BOTH candidates and how they will affect your clients and prospects.
I have heard from plenty of brokers that their clients are “waiting until after the election before they make a decision.” Totally makes sense with policy changes, market shifts, and uncertainty. So what can you do to help them out and stay top of mind when they are ready?
Acknowledge that energy without dwelling on it. AND focus on the stability you bring. Do this in a multitude of ways.
Email. Social Media. Blog posts. (Which should be put in your email and on your social media.) Show them you know your market, are aware of current events, and you’re willing to share your expertise and expert opinion.
There's an old wives tale that says CRE deal flow dips during election years, but based on available data that doesn't seem to be true. However, that perception perpetuated by word of mouth and the media, prevails. BUT there's an upside. Personal branding and community-driven marketing do see an upswing. 👀 You should be sharing with your audience that you're a trusted voice AND you can be an adaptable advisor - no matter what the ballots say.
I got the idea for this post after listening to Rod Santomassimo, World's Top CRE Broker Growth Coach talk about this subject. Regardless of the result of the elections, CRE Professionals should be thinking about how best they can help and advise their clients.
Deuces,
Mo