
Your old content is new content.
Stop trying to reinvent the wheel. You have old content that could use some fresh eyes...and that means yours and your audience's.
Do you have a great piece of content that is a few months old but still timely? Why not repurpose it and give it new life? You have new followers, new connections that haven't been absolutely nuts like me and gone through all your old content. So any old content that is timeless can be repurposed and used again.
Change up the copy. Don't change up the copy. Totally up to you.
My advice though: change up the copy.
You can make it applicable to today, share something noteworthy or you could even say, "This is as timely today as it was when I first...blah-blah-blah."
Your audience has the attention span of a gnat because, as we all know (and if you didn't, you do now), we humans have less of an attention span than a goldfish. A goldfish has an 8-second attention span; humans have 7.
Now, don't you feel good? 😏
Need proof? Read the article here.
If you've come this far, congratulations! You have a longer attention span than a goldfish. 😆
✌️ Deuces,
Mo