8.34%
That's the engagement rate I have been able to get one of my clients on Instagram since the beginning of the year.

8.34% Why would you be happy about that?

That's a totally fair question. If you didn't understand the industry that would seem a pretty low average, but let's look at the numbers according to Statista the average user engagement rate is 1.94%.

1.94%. (https://lnkd.in/gjZzP8jP)

Rival IQ reported earlier this year that the median average IG engagement rate was .94% across all industries. (https://lnkd.in/gZSbxhYB)

Now, conversely, KommandoTech had higher averages with an average engagement rate of 4.7%. (https://lnkd.in/gtjBPhnV)

Here are some of those key stats from their research:

" The average engagement rate on Instagram is 4.7%.
The average brand engagement rate on Instagram is 1.9%.
On Instagram, public figures have the biggest engagement rate with 5.7%.
Influencer accounts with fewer than 1,000 followers have the biggest average engagement rate with 8%."

So if you've come this far gentle reader, this is just a #humblebrag because looking at the numbers on a weekly or monthly basis can sometimes be disheartening. It's nice to be able to see how far we've come throughout the year.

This is a mix of staying on top of trends, following industry recommendations, and testing, testing, testing.

If you're in the weeds with your socials and need some help, I'm a DM away.