Stop using fancy fonts on your social media profiles and posts.
No, seriously—stop. Here’s why:
First, what are fancy fonts?
They’re those overly decorative, script-style, or heavily stylized typefaces you copy-paste into your LinkedIn headline or post to look “different.” They may feel unique to you, but to others, they scream hard to read or unprofessional.
Think swirly cursive, bold emojis mixed in, or text that looks like it belongs on a wedding invitation, not a LinkedIn profile.
Why they’re a no-go:
1️⃣ Unreadable = Ignored: If people can’t scan your content in 3 seconds, they won’t read it. Fancy fonts slow them down. 🕒
2️⃣ Not ADA Compliant: Under ADA (Americans with Disabilities Act) guidelines, digital content should be accessible to everyone. Using glyph-based fancy fonts can exclude users who rely on assistive technology, making your content inaccessible and potentially putting your business at risk of non-compliance.
3️⃣ SEO Nightmare: LinkedIn and other platforms don’t recognize stylized text for keyword searches, which means you’re invisible to anyone searching for brokers in your niche.
The Fix:
→ Keep it clean. Stick to LinkedIn’s native font—it’s readable, professional, and optimized for engagement.
→ Use formatting, not fonts, to stand out. Bold key phrases or break your text into short, digestible paragraphs.
Trust me, less is more when it comes to design on a platform where deals are made, not admired for aesthetic flair.
Keep it simple, keep it professional, and keep closing those deals.
Deuces,
Mo