Clever kills. Cute kills.

You may think Clever and Cute are winners for your social media profiles but in all reality, the less clear you are, the more likely you are to turn off your potential fans/clients/partners.

Clever wordplay and quirky phrases are NOT the ticket to memorable branding regardless of what you’ve seen on “Mad Men.”

Clarity beats creativity when it comes to making an impression.

Imagine this:

A potential client comes to your social media profile. They saw a post. They want to engage and learn more about you. They have 5 seconds to decide if you’re their solution or you’re just another scroll on by.

If your bio reads like a riddle:
❌ They’ll leave confused.

If it’s clear and to the point:
✅ They’ll stay, intrigued and ready to connect.

Tips for a Winning Social Media Bio:
📝 State What You Do in 10 Words or Less.
(E.g., “I do Social Media for Business Commercial Real Estate Professionals.”)
🔍 Focus on Your Ideal Client’s Pain Points.
(How do you make their life easier?)
🚀 Include a Call-to-Action (CTA).
(Invite them to connect, book a call, or explore your services.)

Don’t underestimate the power of simplicity. Your bio is your digital handshake—make it firm, warm, and unmistakably YOU.

Does your bio clearly communicate your value in 5 seconds?

If not, let’s fix that.

Deuces,
Mo