If it feels like LinkedIn has shifted again, you’re not imagining it. Lately the feed is flooded with content from 2nd and 3rd degree connections — mostly social media, marketing, and branding topics. Not bad content, just not the right content for those of us trying to reach a very specific person.
For me, that person is the Commercial Real Estate professional — too stressed, too busy, and too overwhelmed to want to do social media, but smart enough to know they have to maintain a continuous market presence.
If your feed isn’t showing you your people, here’s how to fix it. It’s not magic, it’s math.
The LinkedIn Algorithm Is a Mirror
It shows you more of what you engage with and less of what you scroll past. That means your feed is a direct reflection of your behavior — and the good news is, you can retrain it.
Five Ways to Take Back Your Feed
1. Engage with what you want more of. Comment thoughtfully on posts from people in your target industry. Scrolling past silently tells the algorithm that content doesn’t matter to you.
2. Mute strategically. You don’t have to unfollow everyone. Mute accounts that no longer serve your goals. Protect your eyeballs.
3. Follow hashtags that actually matter. Think industry, role, and pain points — not generic buzzwords. LinkedIn still pays attention to hashtags even if most people forget they exist.
4. Use “Show less of this.” Yes, it works. No, LinkedIn won’t be offended.
5. Post for the audience you want to attract. This one is the most important. Post marketing content, get marketers. Post CRE insights, get CRE professionals. Your content tells the algorithm who belongs in your world.
Your Feed Isn't Broken
It’s just responding to your behavior. Train it with intention — or keep letting it feed you whatever it thinks you’ll tolerate.
Deuces,