Here’s something worth noticing: a lot of marketing content out there is talking about the business instead of talking to the customer. And more often than not, AI is involved — but it’s not being used well.
If you want to use AI for your marketing without sounding like a robot beating a drum, here’s a framework that actually works.
Start With Their Problem, Not Your Prompt
What is your customer confused, frustrated, or stuck about right now? That’s where every piece of marketing content should begin — not with what you do, but with what they’re dealing with.
If you don’t know who your prospect is and what their problem is, no AI tool in the world will fix that. This is your basic persona. Your avatar. Get clear on it first.
(And for the record — “everyone on the internet” is not your customer.)
Feed AI Your Thoughts, Not the Other Way Around
Good prompts in equals good output. Garbage in equals garbage out.
Before you ask AI to write anything, dump your messy ideas, opinions, and experiences in first. Then ask it to help you organize and tighten those thoughts. This does two things: it gives AI your voice and tone, and it trains AI to edit your voice — not replace it with someone else’s.
Add the Human Back In
Where’s the humanity? A mistake you made. A lesson you learned. A conversation you had. That’s the stuff that makes content real — and real content is what actually connects.
AI can organize your thoughts. Only you can make them yours.
Read It Out Loud Before You Post
If you wouldn’t say it to another human in a real conversation, go back to the drawing board. This is the simplest quality check there is — and the most overlooked.
If it sounds like a robot wrote it, a robot wrote it.
Deuces,