When I worked in radio, I had 5 spot blocks to talk an hour. My mentor taught me to create a simple framework for each of those blocks:

→ National News
→ State News
→ Local News
→ Entertainment
→ Sports

Now, the “news” didn’t have to be political. In fact, I often steered clear of that mess. It just had to be what was trending in those buckets at the time. It helped that I was also the News Director (humble brag), so I could pull in relevant stories. But I generally saved that juice for the full newscast.

Every segment came back to one rule: make it local. Make it real.

Each 30-45 second break followed a format:
↳ Opening line
↳ 2–3 bullet points
↳ Closing remark
Basically, the radio version of writing a 5-sentence paragraph in middle school.

Now, fast-forward to LinkedIn content creation. That radio framework? Still gold.

If I’m stuck with “nothing to talk about,” I use what I call the “In Case of Emergency, Break Glass” content pillars:

→ Industry Insight – What’s going on in your field that people should care about (but don’t because no one explains it clearly)?
→ Local Flavor – What’s happening in your community, network, or backyard that’s got relevance?
→ Behind-the-Scenes – People LOVE the messy middle. Show them your process, not just your polish.
→ Entertainment Value – Bring the sass. Bring the memes. Bring something that breaks the scroll.
→ Sports (aka Metrics, Wins & Losses) – Talk numbers. What worked, what didn’t, what you’re trying next?

Content pillars aren’t marble statues. They’re scaffolding. They don’t need to be profound. They need to be useful. To you. So you can show up, say something, and move on with your day.

The only bad post is the one you never hit publish on.

What’s your go-to topic when you feel stuck? I’m nosy…drop it in the comments. 👀

Deuces
Mo