Hey, you. Yeah, you, gentle reader.

You’re jumping on the AI video trend with Sora to create some really fun videos of you and The Rock running through the forest. You and Meryl Streep walking down 5th Ave. You and Mr. Rogers drinking 40s with Tupac.

Honestly, your best work to date. Hilarious. But here’s the thing…

…You’re guilty of copyright infringement or IP theft.

Yup. I said it. And even though Sora… or whatever shiny new AI video toy you’re using… let’s you do it, doesn’t mean you should be doing it.

See, just because AI can recreate The Rock’s eyebrow raise doesn’t mean you own the rights to The Rock’s face. Same goes for Meryl. Or Tupac. Or even Mr. Rogers (and honestly, he’d be so disappointed in you right now).

Here’s what you need to know about Copyright Infringement and IP Theft:

1️⃣ “Public” ≠ “Free” – Just because something’s on the internet doesn’t mean it’s yours to remix. The law still applies, even when your prompts are clever.
2️⃣ People’s likenesses are protected – That means faces, voices, and anything resembling a real person’s identity are off-limits unless you have permission.
3️⃣ AI doesn’t magically erase ownership – You’re still responsible for what you make. “But the AI did it!” won’t hold up in court (or the comments).
5️⃣ Create. Don’t copy – Use AI to enhance your creativity, not hijack someone else’s. There’s a massive difference between inspiration and imitation.
6️⃣ Music counts, too – That Taylor Swift track you dropped behind your latest “motivational” post set inside your industrial space? Yeah, that’s copyrighted. Unless you have a license, it’s not yours to use.

Reminder: If you post it on your business or professional page, congratulations!! You’ve just made it commercial content. And that means you’re promoting your business, your brand, or your services, and that pulls you right into the big leagues of copyright liability.

“But Mo,” I hear you grumble under your breath, “everyone is doing it. It’s just for funsies. It’s not that serious.”

Yeah, it’s all fun and games until someone (could be you) is slapped with a lawsuit for using a celebrity likeness without paying royalties or for not getting a license. And, it only takes one before the floodgates open and everyone is getting sued.

So before you cast yourself in “Fast & Furious: AI Drift” or drop Beyoncé behind your B-roll, remember, originality still wins.

AI isn’t your permission slip to skip ethics. It’s your invitation to level up your creativity without stealing someone else’s work.

Deuces,
Mo