What It Really Takes to Build a Content Machine

Everyone wants to be the next:
Alex Hormozi.
Gary Vaynerchuk.
Mr. Beast.

480 pieces of content a week.
Video. Audio. Carousels. Reels. Shorts.
More. More. More.

Here’s where I’m gonna get mean and piss some of y’all off: That takes a team. Actually, it takes an army.

🎥 Videographers
📸 Photographers
🎨 Graphic Designers
✍️ Copywriters
📅 Project Managers
📱 Social Media Managers
🧠 Strategists

Sometimes, you get lucky and find a unicorn who can juggle a few of those. But I hate to break it to you, your VA isn’t Gary’s content department. And your admin assistant? She’s not running the Hormozi machine no matter how many times you send her his latest video and tell her to figure it out.

That’s not how this works.
That’s not how any of this works.

So, if you want to create Hormozi, Vaynerchuk, or Mr. Beast-level content without burning out your team (or your wallet), here’s where to start:

1️⃣ Focus on One Core Format. Pick long-form or short-form and master it.
2️⃣ Batch Record. One afternoon can give you a month’s worth of content.
3️⃣ Repurpose Smart. Turn one good video into five shorts, one blog, one email, and three posts.
4️⃣ Outsource Wisely. Hire specialists for what matters most – editing and storytelling.
5️⃣ Stay Consistent. Volume means nothing without consistency.

Stop expecting one person to do it all.
Stop chasing 480 pieces of chaos.
Start building a system that fits your stage of business.

Make it work for you and what you can DO right now.

If you want to run with the big boys, you better have some big bucks to back it up OR learn how to play the long game. Strategic, sustainable, and scalable.

Deuces,
Mo

We Do Social So You Don't Have to

Marketing Strategies for Busy Commercial and Residential Real Estate Professionals.