You’re doing it backward.

Most creators start small, then build up.
But what if the fastest way to own your niche… is to flip the funnel?

Here’s the play:
👉 Start with long-form content.
→ A newsletter.
→ A killer blog post.
→ A value-packed carousel.

Why? Because long-form builds depth. It shows your thinking, your expertise, your worldview.

Then?

 Slice it. Dice it. Serve it.

👉 Repurpose into short-form posts.
→ Snappy takes.
→ Bold questions.
→ Day-in-the-life insights.

That’s how you grab attention and earn the right to go deeper.

BUT.

The reverse works too…and sometimes better.

Lead with short-form.
→ Hook your audience.
→ Test what hits.
→ Watch what pulls them in.

Then invite them in with long-form.
→ “Want the full breakdown? Here’s the link.”
→ “I wrote a guide on this—DM me ‘guide’ and I’ll send it.”

Short form earns attention. Long form earns trust. Together, they build authority.

Don’t choose between snackable and substantial.

Build a content ecosystem that does both.

✌️ Deuces,
Mo