Are you looking to boost your social media presence in the new year?
If so, you’re in the right place! Here are some key strategies to help you increase your brand’s visibility and engagement on social media in 2023:
Create a consistent brand image: It’s important to have a cohesive look and feel across all your social media channels. This includes using the same profile picture, bio, and visuals. Establishing your brand is so important and if you’re all over the place when it comes to fonts, colors, and messaging – it’s going to show.
Post regularly and consistently: Consistency is key when it comes to social media. By posting regularly and consistently, you’ll keep your followers engaged and ensure that your brand stays top of mind.
Use relevant hashtags: Hashtags are a great way to increase the reach of your posts and connect with new audiences.
Create KEYWORD-RICH Copy: Along with a good hashtag strategy, keyword-rich copy (think SEO’ing a post) allows your content to be discoverable on the social platforms you post on.
Engage with your followers: Social media is a two-way conversation, so it’s important to actively engage with your followers. This can include liking, commenting, and reposting their content. The algorithms favor those who are active.
Slide into the DM’s: Lots of platforms measure how active you are in your DM’s. This also can help foster new relationships and partnerships. Don’t be afraid to slide in…just don’t be creepy about it.
Create and share valuable content: The key to success on social media is to provide value to your followers. This can include sharing helpful tips, industry insights, or entertaining content. Think INFOTAINMENT.
Use visually appealing graphics and photos: Visuals are a key component of social media success. We’re all about attention so the more attention-grabbing, the better. Remember you have about 8 seconds to grab someone’s attention before they scroll on by.
Utilize stories and live video: Features like Instagram Stories and IG Live are great ways to connect with your audience in a more personal and interactive way. Use these features to share behind-the-scenes glimpses, answer questions, and give your followers a glimpse into your brand.
Optimize your social media profiles: Make sure to fill out all relevant information on your social media profiles, including your bio, contact information, and website. I should be able to tell who you are and what you do by looking at your profile. If I can’t we’re not connecting.
Experiment with different types of content: Don’t be afraid to try new things on social media! Experiment with different types of content, like videos, infographics, or polls, to see what resonates with your audience.
Hope this helps some of you with your social game plan for 2023! If you have questions, my DM’s are open!