May 10, 2024
In this episode, I talk about how blending PR's reputation management with content marketing's value-driven approach can supercharge your brand's visibility. And I do happen to give a nice little 1-2 punch, so you might want to take notes.

You need to start thinking of your social content as more than just content; it can be PR gold for you and your company. And honestly, every piece of earned media is content gold if shared the right way. It ALL helps establish authority, presence, and thought leadership.

Provide value not selling points. And, don't forget to recycle that content because your audience is not always going to see your content the first time around.

Hope this helps!