March 18, 2025

I have expectations for my clients.

There are certain things they need to do in lockstep with me if they want to win on social media.

Let me be crystal clear: Posting alone is NOT enough.
❌ You can’t “set it and forget it.”
❌ There’s no “posting and ghosting.”
❌ You can’t outsource EVERYTHING.
❌ You can’t ghost your audience and expect engagement to magically appear. 🦄

You need to get on the platform and ACTIVELY engage.

This isn’t woo-woo magic. This isn’t me pulling strategies out of thin air. This is fact. This is data.

↳ Accounts that engage for at least 10 minutes a day see a 150% increase in reach.
↳ Replying to comments within the first hour? Boosts your post visibility by 4x.
↳ Spending time engaging with others? Increases your OWN engagement by 30% or more.

And yet, I still hear, “Why isn’t my content performing?”

Because you’re treating social media like a billboard when it’s a cocktail party.

You wouldn’t walk into a networking event, say one thing, then stand in the corner and hope people line up to talk to you. So why are you doing that online?

The reality is—if you’re not willing to meet me in the middle and put in just a little effort, we may not be a good fit. And I’m 100% okay with that.

Because my clients win when they show up.

Are you willing to?

Deuces,
Mo

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Marketing Strategies for Busy Commercial and Residential Real Estate Professionals.