Look, I get it. It feels good to see those likes rolling in. That big number next to “followers” makes you look legit. But let’s be real for a second: vanity metrics are the biggest scam in social media.

Yup, thems are fighting words.

👉 10,000 followers mean NOTHING if no one is actually engaging.
👉 A viral post that doesn’t lead to real conversations? Useless.
👉 500 likes but ZERO relationships built? A waste.

The true measure of success isn’t in the numbers. It’s in the people.

I recently came across a video on IG that looks good. The content is good. The quality is good. WOW. 500+ likes. Amazing!

I look at the people liking the post…and they’re all fake accounts. IYKYK

Someone is gaming the system. Now, I appreciate a hustler but that ain’t it, yo.

Fake followers, fake engagement make you look good on the apps but when it comes down to it: it’s not getting you business.

Social media was never meant to be a scoreboard. It was built for connection and community. But somewhere along the way, we got obsessed with numbers that don’t actually move the needle.

REAL success looks like:
→ Clients sliding into your DMs, not just double-tapping your post.
→ People remembering your name because you built trust, not because of an algorithm boost.
→ A community that values your insights, not just a crowd that claps for you and moves on.

Let’s stop flexing on metrics that don’t matter.

Want to build a REAL presence? Start talking to people. Start caring. Start showing up for your audience.

Because at the end of the day, relationships > reach.

Deuces,
Mo