How to Use AI for Marketing Without Sounding Like a Robot
AI is involved — but it’s not being used well.
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Why AI Is Only as Good as Your Input
AI is only as amazing as the data you put into it.
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Confidence Comes After Consistency
Clients probably don’t like it when I tell them to get over themselves.
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How to Fix Your LinkedIn Feed and Attract the Right Audience
If it feels like LinkedIn has shifted again, you’re not imagining it.
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If You Hate Video Marketing, You’re Choosing to Be Forgettable
If You Hate Video Marketing, You’re Choosing to Be Forgettable “I don’t want to be on video.”“Whenever I see another broker do video, I cringe.”“I scroll on by.” These are the things :::cough:excuses::: I hear from brokers when we talk about adding video to their content marketing strategy. Why such resistance to video? You’re already
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The One Question That Solves Your Content Problem
The One Question That Solves Your Content Problem The easiest way to create content… Struggling with what type of content to create? Don’t know what to say, how to say it, or who you’re saying it to? Here’s an easy framework that will help you get in the right mindset, get off your ass, and
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Baby Brokers: The No-BS Marketing Plan That Actually Works
Baby Brokers: The No-BS Marketing Plan That Actually Works Baby brokers, gather ‘round. Aunt Mo here to help you out a bit… You’ve been in the business 1–3 years. You’ve closed a few deals, survived a few dry spells, and now you’re realizing… maybe “posting when I feel inspired” isn’t quite a marketing plan. We
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Are You a Broker… or Just a Content Creator?
Are You a Broker… or Just a Content Creator? “Are you a broker or are you a journalist?” This was a question I asked a client recently. And over the years, I’ve asked every variation of it:“Are you a broker or a podcaster?”“Are you a broker or an influencer?”“Are you a broker or a content
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No Need to Clap Back: Stay the Hero, Not the Villain
No Need to Clap Back: Stay the Hero, Not the Villain No Need to Clap Back Let’s talk about something no one tells you when you start a business: You’re going to take things personally sometimes. And honestly? That’s fine. Because if you actually care about the thing you’re building, you’re going to feel it
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Anyone Can Do Social Media… Until They Actually Have To
Anyone Can Do Social Media… Until They Actually Have To. AnYonE cAn dO SoCiaL m3Dia. I love when I hear this. Truly. It brings me joy. It warms the cockles of my heart. I also love when folks I’ve consulted with post consistently for a few weeks…and then suddenly fall off the face of the
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