If Gary Vaynerchuk has been talking about it for years...isn't it time you listen?

As many of you know, I got my start in social media many years ago by using MySpace to share my brick-and-mortar location's sales, inventory, and events. Fast forward a few years, and I am working in social media part-time and I'm back in radio.

When I wanted to start building my brand "The Mo Show" on radio, I listened to Gary Vee and employed his tactics. And it works.

Building a strong brand on social media starts with understanding your audience and providing value to their lives. As an entrepreneur building a brand use these 3 key Gary Vee concepts to stand out and connect with your audience on a deeper level:

Empathy - Put yourself in your audience's shoes and understand their pain points and what they are trying to achieve.
Compassion - Show genuine interest in your audience and their needs, and demonstrate how your product or service can help solve their problems.
Storytelling - Share compelling stories that showcase the benefits of your product or service and bring your brand to life.

By following these principles, you'll build a brand that not only sells but also inspires, motivates, and creates a loyal following on social media.