Where are you going to focus in 2024?

There's this huge buzz about monetization. "How can I make money off this?" seems to be the question on everyone's lips. But today, I want to flip the

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Everyone wants to be on social media, nobody really knows why.

Everyone wants to be on social media, nobody really knows why.Here are some reasons:🥇Top of mind awareness.First thought. 🤔🧠 Mindshare.These terms are bandied about and are synonymous with

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If you’re not engaging, you’re losing…..

The most common mistake I see accounts make on social media - and it doesn't matter which platform - is NOT engaging on OPP. (Yeah, you know me!)Other.

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What’s the ROI of Your Mother

What's the ROI of your Mother?I have this on a t-shirt from Gary Vaynerchuk from 2016. It was given to me as a Christmas Gift from an old boss.When people

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Don’t “Earl Scheib” Your Social Media

A quick story about “Earl Scheibing” Your Social Media -I moved to San Diego with my parents in 1993 and I distinctly remember hearing the commercial for “Earl

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I’m Engaged

I'm engaged!Now, how many of you will NOT read the post and just assume I just got engaged? My guess is 7/10. I would say there are going

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Three Things to Avoid in Social Media

or thing's you can do to piss off your Social Media Manager...That sure got your attention, right?In all seriousness, here's a list of things a social media manager

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Build a Strong Brand

If Gary Vaynerchuk has been talking about it for years...isn't it time you listen?As many of you know, I got my start in social media many years ago by

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Gap & the Gain

The Gap and The Gain and Gary Vee.If you haven't read "The Gap and The Gain" by Dan Sullivan with Benjamin Hardy, you're really missing out. What I

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Social is Digital Networking

Imagine this: you're in a large room telling some of your favorite stories to a group of people. They're hanging on every word. You're imparting wisdom like Socrates and

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