Crumbl-ing Under Copyright: Don’t Make This $24M Mistake

Just Because You Can, Doesn’t Mean You Should.You 👏 cannot 👏 use 👏 copyrighted 👏 music 👏 when 👏 promoting 👏 your 👏 products 👏 or 👏 services

Read More

One Post. Ten Plays. Zero Stress.

Stop Throwing Away Content That Could Feed Your Business for DAYS.You don’t need more ideas.You need a system.One solid piece of content can become TEN...if you know how

Read More

Give Yourself the Green Light

You don't have to wait for permission.Not from your boss.Not from your mentor.Not from your industry.And definitely not from the algorithm.You don’t need to wait for the perfect

Read More

I am tired.

Tired of fighting algorithms that change more often than a toddler’s mood.Tired of “trending audios,” “perfect captions,” and “hot takes” that lead nowhere.Tired of being a strategist, a

Read More

Likes Don’t Pay the Bills: Why Real Engagement Matters

Vanity metrics? More like VANITY (You're so vain... 🎶) metrics.Look, I get it. It feels good to see those likes rolling in. That big number next to “followers”

Read More

If Your Feed Sucks, That’s on You

I saw a tweet (do we still call them that because I mean an Xeet would sound like...sheet?)...anyhoo, I digress...that said: "LOL. That's all LinkedIn is good for

Read More

Your Social Media Manager Isn’t a Magician—Engage or Be Invisible!

I have expectations for my clients.There are certain things they need to do in lockstep with me if they want to win on social media.Let me be crystal clear: Posting alone is NOT

Read More

Show Your Face. Build Your Brand

Oh, you don’t want to ‘be that person’ on social? Don’t worry. No one’s noticing you anyway.I hear it a lot when talking with prospective clients.Complaints from CRE

Read More

You’re All Over LinkedIn

Ever heard this before?Maybe a coworker, an old friend, or even a family member said it with a smirk.Maybe they called you “Mr. LinkedIn” or joked about how you “post

Read More

Your LinkedIn Headline is Losing You Business

Your LinkedIn Headline is Losing You Business.Earlier this week I wrote a post about people not caring about your story until they do and it almost got me

Read More