You Have a Face for Radio...
When I worked in radio, one of the tropes heard often was, "You have a face for radio..." but there's more to that saying than just that.

"You have a face for radio and a voice fit for print."

That brings me to my topic of discussion: Should you start a podcast in 2023? And my answer is, why the hell not? Only you can do you. I do have a caveat to this though: as with anything, podcasting is all about consistency. Be consistent and create a game plan and don't half-ass it.

Here are my top three reasons why you should start a podcast in 2023. You can:

Reach a wider audience: Share your ideas and expertise with a potentially large and diverse audience. This can help you expand the reach of your business and attract new customers or clients.

Establish thought leadership: Give away the secret sauce. I recently talked about this in an IG Reel - but seriously - so what if someone "steals" your ideas? Are they going to execute like you? Do they have your breadth of knowledge on the subject? Your connections in the industry? Stop worrying about them and focus on what makes you happy. This could help you build credibility and trust with potential customers or clients, which can ultimately lead to increased business.

It's an effective marketing tool: What better way to share your expertise, your sphere of influence than showcasing you know what you're talking about? You can share information about your business in a more engaging and personalized way, which can help you attract and retain customers or clients.

And the more people you invite to be on your podcast, the better. There are tons of different options to look at when creating your podcast too - so you don't have to be stuck to just one thing. Here are two ideas worth mentioning:

Interview other thought leaders. The content alone is worth its weight in gold. And we're not even talking about the backlinks.
Talk about current events and how they're affecting your industry. No one knows it better than you.

Anyway, if you need help trying to figure it all out, my DM's are open.

Oh! And Happy New Year!